There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives. After the identification of the chief coordinator for each district milk union, the organization of a task force for the programme was put in place. The milk from the village co-operatives is purchased at an interim price. Since men are the basis for achieving the CSR, the GCMMF lays emp-hasis on their development into competent, courteous, credible, reliable, responsive communicators and performers. Towards this objective Amul initiated blood donation campaign since AMUL is available today in over 40 countries of the world.

In an era of global warming, Amul is contributing its share in making Gujarat lush green. The programme was conducted on “One member, Five tree” basis. Evolution of an organisational system has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled. Organizations are increasingly more involved in green initiatives by adopting sustainable processes and practices, adapting products and services to the low-carbon economy and innovating in all areas their business. They are expected to be courteous, friendly, respectful, and considerate to the customer.

They feel proud that they are participants in development of rural society and thus in nation building. It can be defined as the way in which a company manages various business entities to produce oof impact on the society. By doing so, milk producers of Gujarat Dairy Cooperatives have shown their concern, awareness and commitment for betterment of environment.

The Dairy Demonstration Farm is generating overwhelming interest in milk producer members because of its success and viability.

case study on csr of amul

Amul cares for its consumers and tries to offer them the best products at best price. After the identification of the chief coordinator for each district milk union, the organization of a task force for the programme was put in place.


case study on csr of amul

Amul has made a trend in donating blood to the society. The Term Corporate Social Responsibility is imprecise and its application differs.

Anand Milk Union Limited.

case study on csr of amul

Second tree plantation programme 15th August, oc which around There are more than 11, co-operatives in villages of Gujarat. Studdy the benefits that accrue to mankind when a tree is planted cannot be measured in money and is priceless. Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers.

Amul became the world’s largest vegetarian cheese and the largest pouched-milk brand. Then individually they planted sapling on their own at their identified locations like their farm, near their home, on farm bunds, etc.

Corporate Social Responsibility, The Amul Way

In an era of global warming, Amul is contributing its share in making Gujarat lush green. Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it.

The information submitted in the project is true and original to the best of our knowledge.

This effort has motivated greatly children to excel in their studies and spread education in rural areas. Financial Responsibility We are seeing an unprecedented level of government programs and initiatives designed to drive corporate decision-making within markets that include manufacturing, construction, etc. cxr

Corporate Social Responsibility, The Amul Way

The producer members of GCMMF have really set an example for all the cooperatives and other institutions to turn India green in the acse of Global warming and environmental crisis. But all this required immaculate planning and execution. Yearwise details of tree plantation and survival of tree saplings planted is as under.


Business organizations that have high corporate social responsibility standards can attract staff thereby reducing employee turnover and cost of recruitment.

CSR Initiatives

Continuous follow up were taken from the member unions about the status of activities planned for the programme. The most striking feature of these entire programmes was that it has been initiated by milk og members of the dairy cooperatives. CSR can not only refer to the compliance of human right standards, labor and social security arrangements, but also to the fight against climate change, sustainable management of natural resources and consumer protection.

Government subsidies and incentives often further complement and reward efforts to develop and implement successful sustainable operations and maintenance programs. For better coordination and sustainable success, Stucy have been formed at various levels. Under Amul Yatra the distributors and their salesmen are taken on a visit to Anand.

The word Amul is derived from the Sanskrit word Amulyameaning invaluable. In this way, Then the idea was communicated to farmer members and they all welcomed it and enthusiastically agreed to implement the idea.

In addition, Amul organizes donation of blood on emergency. Nearly all of the points needed for LEED Certification 40 points can be achieved through the energy and atmosphere category 35 points.