CASE STUDY OF KINGFISHER AIRLINES PPT

The presentation is successfully added In Your Favorites. Dr Mallya wanted to change the thought or wanted us to believe that airlines were no more a means of going from place A to B. All this lead to its promise: Automatically changes to Flash or non-Flash embed. But the general middle class and also upper class in India consider travelling as a means of transport. Other Indian carriers too require funds for expansion and to gain market share. India has to hold sustentative amount of investment in that airline.

You do not have the permission to view this presentation. The answer is simple. The 6 Reasons of downfall: Inability to hike fare due to competition He had diversified his business in various field but he has not coined any CEO. India is a price sensitive market; by keeping your fares very low, it would mean bloodbath in the Indian aviation market again. Promotions and sponsorship Decline.

A tie-up with DishTV for live entertainment meant installation of more than 50 customised dishes on aircrafts. Kingfisher airlines is still a mystery which will be clear in the coming future. Help Center Find new research papers in: First Indian Airlines to have a new fleet of planes. Aamdani atthani, kharcha Rupaiya.

Bank providing loan to Kingfisher.: KFA has a fleet comprising 12 owned aircraft, owns substantial prime slots on trunk routes like Mumbai-Delhi and had a market- share of around 29 per cent prior to shrinking its operations. Kingfisher Airlines decided to introduce Kingfisher Red and then it automatically entered into a price war against all other carriers especially domestically.

case study of kingfisher airlines ppt

He described it as a bold and fantastic move by the government. Aviation Industry is presently in the state of more supply and lessDemand. KFA has a fleet comprising 12 owned aircraft, owns substantial prime slots on trunk routes like Mumbai-Delhi and had a market- share of around 29 per cent prior to shrinking its operations. Much of the travel through flights between metros is covered in less than two hours. But the big question who will invest in Indian carriers with struggling finances?

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Kingfisher also won the Skytrax award for India’s best airline of the year Click here to sign up.

Kingfisher Down Fall |authorSTREAM

The airline started commercial operations in 9 May with a fleet of four new Airbus As operating a flight from Mumbai to Delhi. Aamdani atthani, kharcha Rupaiya. You do not have the permission to view this presentation. So what I am selling is lifestyle.

Kingfisher Red is the low fare service of KFA focused on the growing middle class who are price conscious. While KFA truly offered a premium and luxury service it took pride in calling itself a budget airlines. The presentation is kingfisherr added In Your Favorites.

No other airline casr India was in real need of the FDI policy that would allow foreign airlines to pick up a stake in an Indian carrier.

It started its international operations on 3 September In MayKingfisher Airlines carried more than 1 million passengers; giving it the highest market share among airlines in India.

Reasons For The Downfall Of Kingfisher Airlines, An Overview !

While Dr Mallya is in talks with all — banks, government and foreign airlines to resurrect the sinking airlines, there are questions being raised if KFA was a marketing disaster or the good times over for the company. The decision is airlinex to help airlines like Kingfisher to regain capital and resume full services which were affected due to its bad financial health. Vijay Mallya always behaves like Richard Branson of Virgin Group, both have the identical attitude when it airpines to lifestyle, Richard Branson knows how to be successful in airlines industry, which Vijay Mallya lacks, and there are so many reasons for the downfall of Kingfisher airlines, some are internal factors, and some are external factors, now we will try to analyze some of those factors which caused Kingfisher airlines a failure.

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It had been 4 years since birth of Kingfisher Airlines and shareholders were still waiting to receive first dividend from the company but company continued its run of losses and reported a marginally increased losses of INR Non penetrated domestic market.

He provided the means for that. Sources at Kingfisher airlines said that talks with either Qatar or Etihad airlines would now resume.

Gopinath Ex founder of Air Deccan as CEO of the Kingfisher airlines to bring the company into a profitable business, lack of proper expertise and experience in the airline industry, lack of management caused the downfall of kingfisher airlines. Kingfisher First is the business class service of KFA focused on business class passengers who are willing to spend for premium services. Click here to sign up.

case study of kingfisher airlines ppt

Is it the bad time for the aviation Industry? He described it as a bold and fantastic move by the government.