ZIPCAR CASE STUDY HBR

Refining the Business Model HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Refining the Business Model Case Study Solution Once you have developed multipronged approach and work out various suggestions based on the strategic tools. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. Build a corporate level strategy – organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. Problem Diagnosis case studies You can determine the core scenario of “Creating Copy” case study by asking these two questions – 1. The strongest argument that could be put forward is that of ZipCar launching a service which would be using a wireless security and data transmission system.

The multiple revenue streams in this model include revenue from an annual membership fee, application fee for new members, security deposits and variable income in the form of charges per mile and hour. Business Unit Level Solution – The case study may put you in a position of a marketing manager of a small brand. With an additional revenue stream in the form of more members in the next five years, the business would see an increase in revenue stream and would become self-sufficient with lesser dependency on additional funds. What is the geographic scope of its product and services? Roberts, and Christopher Payton. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.

Zipcar Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Step 9 – Take a Break Once you finished the case study implementation framework. Chase has managed to launch the idea even though the wireless platform has not been developed yet which shows that she did not want to let the company down by postponing the launch of the service and this shows considerable effort on her part to have taken this strategy and idea forward as a potential business venture.

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The September results mention an increase in the parking costs along with the increase in lease and fuel costs. Case method ziocar two distinct set of skills — Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it.

Zipcar Harvard Case Solution & Analysis

About the Author Myra M. Write persuasive case study based essays based on information provided in Creating Copy case study. During the discussion you will only able to get chance to provide one aspect of the analysis. The company has a very decentralized and financially driven culture, and the centralized service is used unequally, setting up a conflict.

zipcar case study hbr

Problem Diagnosis case studies You can determine the core scenario of “Creating Copy” case study by asking these two questions – 1. Launching in a much bigger city would have provided a bigger potential market, but also a larger opportunity for failure and negative publicity.

However, looking at the September results, it can be seen that the actual members enlisted are rather than the assumed Focus on the following – Zero down on the central problem and two to five related problems in the case study.

How to Write Zipcar Case-Based Essays Our research and extensive experience with business executives at Syudy Ocean University training programs suggests that case solution writing by both seasoned experts, professionals, and MBA’s is often characterized by – fuzzy points of view, disjointed discussions of issues, and uneven use of evidences.

The areas covered in the case are – “Financial management, Gender, Leadership, Venture capital”.

zipcar case study hbr

What can you learn from the real operation data Exhibit 8b? There are additional variable costs in the form of fee for zipcaar and software developers for developing stusy wireless technology system for the business but these would be non-recurring costs since they only have to be incurred till the development is complete.

For starters, the complete technology platform had not been implemented before the launch and so the system which was introduced initially did not have car specific zipcards. You need to take the pieces and fit them into a pattern that helps you understand the main issue and think about the optimal ways to address it.

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Zipcar: Refining the Business Model [10 Steps] Case Study Analysis & Solution

What is the major uncertainty? Originally the business model was based upon a wireless technology platform which would allow members to make online reservations and access cars at designated parking spots through specific zipcards.

Well your post is looking me very creative. Additional revenue heads include late fee charges.

zipcar case study hbr

Time line also provides an insight into the progressive challenges the company is facing in the case study. The multiple revenue streams in this model include revenue from an annual membership fee, application fee for new members, security deposits and variable income in the form of charges per mile and hour. HartMichael J. Roberts, Michael, and William Sahlman. Bringing this concept into the US market with a full force using the wireless technology would give ZipCar a competitive edge.

Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Therefore, the entrepreneurs would need support in the form of encouragement and financial help for taking the idea forward.

The business needs to focus more on advertising efforts instead of just relying on word of mouth and advertising through post cards. Send your data or let us do the research. Zipcar focused their launch in Boston, the 8th largest city in the US. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack.

Further advertising and research would also need to be done and all this needs additional funds which have to be generated in the form of a loan. To know what products or services Creating Copy is in? Problem Diagnosis case studies.