RJMETRICS CASE STUDY

Because of these reasons we made the decision to do away with PDFs in favor of putting the entire report on the web, gated only by a modal asking for an email address. So he cornered Bob at his desk and convinced him he needed a partner. They both had the itch to start their own startup. They were super frugal in the early days and kept costs low, so they could bootstrap the company off their savings. These reports have historically been a major source of lead generation, and before the beginning of this year, we accomplished that by asking people to provide their email in exchange for a PDF download. Their articles continue to draw hundreds of thousands of people into their sales funnel. If you have a story to share, get in touch.

In other words, you got people to click, but did they like the content? Here are two things that jumped out to me. That exposure lead to thousands of traffic, and then hundreds of thousands when the national press picked it up. Because of these reasons we made the decision to do away with PDFs in favor of putting the entire report on the web, gated only by a modal asking for an email address. After doing some research he uncovered that one business had been purchasing thousands of these domain names using shell companies to conceal the true purpose of all these sites and signs. Here are list of things I would like to dig into further when time permits:

Syudy and Jake make a great team. This change would cade focused on moving the users in green to above that orange line:. These reports have historically been a major source of lead generation, and before the beginning of this year, we accomplished that by asking people to provide their email in exchange for a PDF download. When they ran into issues attracting new talent to their Camden office they started testing different versions of their job postings.

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How RJ Metrics measure content engagement with Snowplow: a case study

Techcrunch picked it up and promoted it all day on their home page. This is the moment the pair knew they were on to something. We might have some work to do there. They were able to tap into Twitter’s API and pull out a huge amount of data.

When analyzing this data, csae are a few things we needed to keep in mind: We think this has something to do with how people perceive the value of the content. So he started investigating. Getting the company profitable before funding and ready to scale allowed them to negotiate much better terms with investors.

rjmetrics case study

Anything over rjmetics means a company is leaving a lot of money on the table and won’t scale up as fast. Big thanks to Drew for sharing this with us and the wider Snowplow community! Their articles continue to draw hundreds of thousands of people into their sales funnel. They both had the itch to start their own startup.

6 RJMetrics Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

They complement each other well, and have built up an even bigger team of people to support the company. They shared this story with a few friends that found it interesting, and then it really blew up when it hit the front page of Digg and Hacker News. After doing some research he uncovered that one business had been purchasing thousands of these domain names using shell companies to conceal the true purpose of all these sites and signs.

So in RJ Metrics was born. Yali Sassoon Yali is co-founder and analytics lead at Snowplow. By integrating our event data with the persona data we collect in Pardot, we could see how a specific piece of content is performing with our various audiences.

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rjmetrics case study

And then for a year they started xase each other what amounted to minimum wage. That analysis software cocktail plus some SQL, see above produced this chart see belowwhich separates users who did and did not enter their email, and how far they got on the page the rjmerics they are on the chart, the more they scrolled down. Once you request one these their sales team follows up to see how RJ Metrics can help you grow and save you time.

How RJ Metrics measure content engagement with Snowplow: a case study

This change would be focused on moving the users in green to above that orange line: Having email collects on their rmmetrics gave them enough new leads to keep them busy for an entire year. And since then their main marketing channel has been showing off their data analysis prowess through interesting content.

Their goal was to trick people into signing up for an offline dating service that cost thousands of dollars. And Bob had built a Texas Hold ‘Em odds calculator in college.

While many marketers quietly obsess over traffic and social shares, in reality those metrics only measure a percentage of your efforts. This chart has its faults.

It piqued his interest more when he later spotted a sign for Princetonsingles. Once we had our Snowplow analysis set up and piping data into Amazon Redshift, we were able to use Mode to query the data directly, and visualize those query results.

rjmetrics case study

There were a few problems with PDFs: So he cornered Bob at his desk and convinced him he needed a partner.