G for Genius and Hindustan ki Taakat the country’s strength. The company should come up with double packaging as people refuse to buy family pack biscuits with loose packaging. Retrieved 03, , from http: Even today, the great tradition of taste and nutrition is consistent in every pack on the store shelves. Parle is weak in Eastern India and Tamil Nadu.

Sales and Marketing executives are selected through a special process. Company should start a program for the loyal retailers and wholesalers to reduce their complaints by providing timely supply and replacement. Log In Sign Up. Add to Cart Save to Favourites. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The extensive distribution network, built over the years, is a major strength for Parle products. Marketing strategy is all about marketing a product.

Parle is the winner of Gold and 26 Silver and 4 bronze awards at the Monde Selection Awards, the global standard for quality in H category.

For some it’s the best accompaniment for tea. Thus company is facing threat due to the new substitute products. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Help Center Find new research papers in: Exact matches only Advanced Search. Parle-G is available for Rs 50 a kg. A two hundred strong dedicated field force par,e there wholesalers and retailers.


Britannia Tiger csse brand ambassador Rahul Dravid and Virender Sehwag who are doing heavy duty endorsement on their personal equity line for the brand.

The value-for-money positioning helps generate large sales volumes for the products. Pressure to restore margins led Parle to consider a price increase yet a previous attempt had caused dramatic reduction in sales.

Parle-G Harvard Case Solution & Analysis

ITC Foods Ltd has expanded network and is promoting its Sun feast biscuits across schools in the country. The Parle name symbolizes quality, health and great taste. Parle-G – Target Base: Parle subsequently addressed stucy input costs by reducing the weight of the package, franchising production, reducing supply chain costs and reducing packaging costs. It also has the largest distribution network.

Parle-G is available to consumers, even in the most remote of places.

parle g case study ivey

Log In Sign Up. Always, the accent was on self-sufficiency. A proper verification of identity and financial background are done stuy a better structure of the human resource in the company. Hence, Parle being an established brand should diversify into different market such as dairy products like cheese, butter, etc.

Ivey Publishing – Product View

Economic Value Added Analysis. Moreover the availability of the product in India and its Exports has also been mentioned. Parle has nearly 1, wholesalers, careering to 4,25, retail outlets directly or indirectly.


Stydy has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years.

parle g case study ivey

Parle has done the following for enhancing public relations: Its earlier punch-line was Parle-G: Add to Cart Save to Favourites. Earlier it was just the biscuit which was available as snacks item. Specifically, in this context, in the urban sector Parle can create a new image of itself in the confectionary market by catering to high end.

The brand is estimated to be worth over Rs 2, crore Rs 20 billionand contributes more than 50 per cent of the company’s turnover Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers. Golu Galata Retrieved from http: Marketing strategy is all about marketing a product. Be it a big city or a remote village of India, the Parle G symbolizes quality, health and great taste. All these factories are located at strategic locations, so as to ensure a constant output and easy distribution.