E-CHOUPAL CASE STUDY ANALYSIS

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Privacy Policy Designed by Smitinfotech. How do we know it is effective? Copyright The DeSai Group.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Farmers using e-Choupal on an average receive 2. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. This can be exchanged for other ITC products.

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A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. The e-Choupal also provides other information to cqse farmer, including crop-prices, weather and knowledge on scientific farming techniques. ITC gains as intermediaries are removed, and transportation costs decrease. This can be exchanged for other ITC products.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Kiler Questions Who could create more value with our customer base than we can? By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency stusy quality of their output.

They also handle the physical transportation of the goods and earn a commission on it.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into analusis lucrative distribution and product development channel for ITC. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

e-choupal case study analysis

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Case Studies

ITC also uses e-Choupal as a medium to advertise consumer products. How do we know when we achieve our goals?

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e-choupal case study analysis

If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC ahalysis setting up new e-choupals.

Why is it Innovative.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The concept of eChoupal was introduced in June anaoysis an initiative to improve the supply chain by linking directly with farmers for procurement.

Case Studies – ITC eChoupal

Its International Business Division was created in for trading in agricultural commodities. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The e-Choupals are operated by a sanchalak operatorwho also doubles up ccase an ITC salesman. Farmers using e-Choupal on an average receive 2.

Copyright The DeSai Group.