CASE STUDY ON SNAPDEAL PPT

The entire shopping experience from UX to products to delivery needs to be fine-tuned according to the needs of this demographic. The tech build out of these initiatives remains available for future use, as per evolving market requirements. In the backdrop of high valuations and lack of success shown by many players in the e-commerce sector will take a backseat now and many venture capitalist will start to focus on data-driven startups. The names like Myntra and Flipkart were entering the market at the same time. Snapdeal, founded by Kunal Bahl and Rohit Bansal, is an online shopping marketplace started in February as a daily deals platform inspired by groupon. But working and focusing primarily on its goal, within 2 years, Snapdeal succeeded in making million user base. For inventory in offline network, they used order fulfillment software Unicommerce.

Earlier Snapdeal was the 2nd best alternative for people after Flipkart but emergence and rapid growth of Amazon gave people a better alternative. Yet, Snapdeal was able to reduce returns from over 10 percent to minimal for large electronics with this initiative, according to the person mentioned above. This made SoftBank the largest investor in Snapdeal. Snapdeal has received 7 rounds of funding till date: We’ll never case ppt email.

The seven sins of Snapdeal: how and where they lost their way

To further increase their members and traffic, they started referral programs on their websites in which a user was paid a fixed amount for successful sign up of a friend after receiving the referral link to use Snapdeal.

Snapdeal, founded by Kunal Bahl and Rohit Bansal, is an online shopping marketplace started in Anapdeal as a daily deals platform inspired by groupon. E-commerce is yet to make money in India.

So to survive in the market, Snapdeal started to add more products listing into their website. Rates and Charts – FXStreet https: The average age of the workforce at Snapdeal is Online furniture market is nowhere near saturation and yet to be explored fully. When it was establishing its niche in the industry, websites like mydala.

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As a protest against Aamir Khan, many customers took to social media to reveal that they gave poor ratings to the Snapdeal app on app stores, and even majority started uninstalling it casf their smartphones. Side by side to these strategies, affiliate marketing campaign was also working.

And it was the time for Snapdeal to take the journey to next stage. No thought for grocery and furniture These are opportunities Snapdeal lost out on. However, either rural India was not ready for e-commerce or vernacular was not the most effective way to reach out to the masses. It had shudy that customers can discover products online and order with faster hyper-local fulfilment executed by offline retailers. They spent a lot of money to shout in the undifferentiated marketplace.

Soon Snapdeal ventured into a ppt e-commerce site including categories like electronics, fashion, kitchen appliances, apparels and many stidy. Currency ppt rates can be floating, in which Foreign exchange rates Westpac https: All cases are obtained, with permission, snapdeal Please fill up the below form and we will contact to you in next 1 hours!

Case study on snapdeal ppt

They entered in top Indian websites in terms of traffic. The exception is logistics firm GoJavas; but Snapdeal failed to capitalise it long term, and it fell into the hands of Pigeon Express despite Snapdeal’s 20 million investment in it. In the backdrop of high valuations and lack of success shown by many players in the e-commerce sector will take a backseat now and many venture capitalist will start to focus on data-driven startups. Thus, a simple copycat strategy stuyd not supposed to work for long.

But the problem was that the margin was very less related to cost per acquisition that was very high and the average revenue generated on each transaction was approx.

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case study on snapdeal ppt

It is said that when the going gets tough, the tough get going. We started building our team and capabilities for a much larger size of business than what were required with the present scale.

Again when Flipkart launched its new advertisement in Junethen also Snapdeal nailed it and created its own ad along with. Unless you have been living under a rock for the past few months, you already know that Snapdeal is about to be acquired by its former rival and e-commerce market leader Flipkart. This could have been a major strength had they attempted to push the furniture category—one which demands impeccable logistics due to the possibility of damage.

An investor who has closely observed the industry says Snapdeal had no commendable secondary management team.

case study on snapdeal ppt

However, in their official statement, Snapdeal says: It introduced its own advertisement along with Flipkart showcasing users the advantage to shop with them.

Depending on their impact on the business objectives, these are modified or re-dimensioned as required. Great ideas might be important for a business, but it is the confident implementation of those ideas and the right effort which are more important. They were unable to resource it to culmination because it needed a dedicated tech team of engineers which it was not provided with.

Did we make errors in our execution? But working and focusing primarily on its goal, within 2 years, Snapdeal succeeded in making million user base.

case study on snapdeal ppt

Snapdeal is now the second-largest e-tailing company after Flipkart in India.