ACUSCAN CRITICAL THINKING CASE STUDY

Explain the arguments made by each of these people. Their current product has little growth potential which is indicated by dropping revenues and current economical conditions. He understands, like Pat does, the idea delivering a product without all of the requested features. Those that are vested in the new product are Chris, Pat, and Cliff. Cliff O’Connor – believes that AcuScan needs a new product for their market segment. It is only a matter of time before the other company will have their product out on the market which will be the competition.

He also believes that Chris is not supporting him and is trying to undercut him while he is CYA. These concerns are coming from Cliff. Would you like to get a custom case study? Critical Thinking Case Study words – 5 pages IntroductionWhen an employee is overlooked for a job promotion, he or she often feels rejected. Chris Smith is looking forward to a new challenge as the executive assistant to the chief professional officer at Faith Community Hospital. Retrieved April 29, , from https: Pat Lambert – from a marketing direction, Pat knows the company needs to find some new product or directions to boost revenues.

Chris- Is a lot like Kelly and assumes that the August deadline will be hard to meet. Pat Lambert – from a marketing direction, Pat knows the company needs to find some new product or directions to boost revenues.

acuscan critical thinking case study

There are three major concerns that need to be addressed and are currently effecting the internal operation of the. Pat Lambert is looking at things stydy marketing prospectivePat is familiar with what the company needs and realizes they need to find a new product to increase the revenue.

Acuscan Critical Thinking Case Study – Words – BrightKite

This could be a possible reposition in the market and enhance revenue. Cliff, being the CEO, has directed the others to venture to other market segments and position the new product in those markets. Pat also understands that the prototype that may not have all of the features nor works properly is more important to deliver to the market before their competitors can establish AcuScan as a leader to their market segment.

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In my recommendation the company needs to look at an alternate way to fund the new project. As the head of marketing he understands the market the best. Pat Lambert – in the position of marketing has a good grasp of the market place and the economics of their segment. It is only a matter of time before the other company will have their product out on the market which will be the competition. The emotional argument has been encouraged by the position of the company and the markets current economic state.

From what was presented he feels that the others are going around him and trying to undercut him. When a team member assumes they are being undermined or cut out of conversations it could be detrimental to the team process.

acuscan critical thinking case study

The stakeholders for the new product are Chris, Cliff, and Pat. What alternative solutions would you propose for this situation? Write an executive summary for the CEO points possible. The first is the increased. Critical Thinking and Decsion Making: Recommendations Cancan will need to follow would be to look at other possible avenues of funding for their new product. Chris Martinis sees the new proposed product as the future face of the company.

He is on board with Pat that they may have to deliver the product without all the features.

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Acuscan Critical Thinking Case Study | Case Study Template

He understands, like Pat does, the idea delivering a product without all of the requested features. These concerns have become so interwoven into the daily operations that the very stability of the hospital has become threatened. Chris – like Kelly is not sure that the August deadline is possible. However when all is put down on paper, Kelly is not sure, nor will commit to the August deadline.

As per Pat and Chris they state that another source is in the process to developing some type to retail application. Chris is also assumes that Pat and Kelly can work out the details on the project without any involvement of other resources 2.

Acuscan Critical Thinking Case Study

Critical Thinking Case Study words – 5 pages IntroductionWhen an employee is overlooked for a job promotion, he thinoing she often feels rejected. Only available on Essays He is basing a lot on his experience as the VP of product and the understanding of the market segment and the limitation of the current product.

Use the case materials to complete this assignment. The communication of the team members appears to be the problem. Chris is also assumes that Pat and Kelly can work out the details on the project without any involvement of other resources 2. Internally there are miscommunication issues and emotional assumptions of evaluating critcial.